“At machine speed, a brand covenant should be designed for the worst day, not an expired promise; that is what clients renew for.”

At machine speed, a brand covenant should be designed for the worst day, not an expired promise; that is what clients renew for. — Kai London (Professor Kai London), CISO. Principle 3168 of 10000 from the book “Trustquake” — cybersecurity, AI security and OT resilience doctrine. Official sites: professorkailondon.com · kailondon.co.uk